Expertise: Creative Advertising, Signage

Department of Primary Industries and Regional Development

horgancreative worked closely with the Department of Primary Industries and Regional Development to create an awareness campaign around the identification of livestock diseases. The main focus of the campaign was to engage with key stakeholders in the industry, ranging from producers through transport providers and butchers, and encourage them to report any unusual signs they detect in livestock.

The campaign was a success, and featured prominently at agricultural field days around the state. It created dialogue between the department and the key stakeholders, which will ultimately lead to a higher success rate in the early detection of livestock diseases.