Openet is a privately owned information technology and communications consultancy based in Perth, Western Australia whose purpose is to connect people and information through technology.
Established in 2001, the company provides professional services to clients across a range of commercial sectors including mining, oil & gas, engineering, construction, finance and not-for-profit.
Openet approached horgancreative with a vision to create a consistent approach to all aspects of their branding. In essence, this project was a brand “refresh” rather than a rebrand. Openet did not want to lose the brand equity and marketplace recognition of their logo which has been used for several years.
The final result delivered a refined array of touch points, coupled with the consistent use of visual elements linking all Openet collateral. horgancreative worked closely with the client to bring their original vision of clean and minimal design to fruition, all in time for exhibiting at AMEC 2013.