All posts tagged adding value

It’s all part of the brand.

As a designer, I am always at a heightened state of awareness when I’m out shopping, at restaurants or just generally dealing with businesses on a day to day basis. I say “heightened state of awareness” – that kind of sounds like I’m expecting an attack of comic sans and rainbow gradients to fall from the skies. What I mean is that designers are always looking at different forms of design, branding and execution even when they take their designer hats off long after the lights in the studio have been turned off for the evening. Continue Reading