So, you’re in the market for a new website?

Over the last couple of months we have been quite busy with a few website projects, so I thought it would be worthwhile posting a blog article on a couple of tips for companies looking for a new website, or to refresh an existing one.

Web site design is an area that is always evolving, so it can be tricky to keep on top of the latest techniques and best practices. Here are three things to talk to your web developer about before you start the process of putting a new website together.

1. Mobile enabled / responsive format

This essentially means that your website will adapt to the screen of the device you are viewing it on. The theory is, if you are viewing a website on a tablet or smartphone, there should be no need for you to zoom in and out to navigate through the website’s content. This is important for a couple of reasons. Firstly, people are generally becoming increasingly impatient, so if your website is not particularly user friendly they will simply go to the next search result. The second reason is that in 2013, 58% of smartphone users made at least one web search per day from their device. This tells us that as time goes on, more and more people are using their mobile devices for web searches. You don’t want to miss out on their business!

If you are in the market for a new website, insist that it is a mobile enabled / responsive website!

2. Content Management System

Having your website built on a content management system (CMS) like WordPress will give you plenty of flexibility going forward, such as the ability to easily update information and add pages all by yourself. In most cases, you don’t need any web development experience at all – it’s about as easy as updating a Word Document.

Having a website built upon a CMS will keep your ongoing maintenance costs down, as you will no longer need to contact your developer every time you need to make a change.

3. SEO ready

These days the internet is a pretty competitive place. Even if you are not contemplating spending a large amount of money initially on SEO (search engine optimisation), you will still want to make sure your website has been designed in a search engine friendly way. There are a lot of considerations when it comes to pleasing Google, but some of the keys to good SEO practice are to ensure the content is keyword rich, heading tags have been used, and page load times are relatively fast.

If you want to know more about anything in this blog article, please get in touch with us, or post a comment below.

Chris Horgan

Chris Horgan

Chris Horgan is a Graphic Designer at horgancreative. When he's not designing, you'll either find him clad in lycra on a bike, on a basketball court or in front of the TV.

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